The WhatsApp Business app was created for small businesses. What’s the difference between the app and the API? (TL DR edition)įirst, you’ll need to determine whether your business needs to use the regular WhatsApp Business app or the API. In this guide, we’ll cover which option is best for you and how WhatsApp charges for your ideal solution. With this many factors, it’s not always easy to know how much you’ll have to pay at the end of the month. The number of your monthly WhatsApp contacts.The number of business-initiated messages sent.

The number of user-initiated messages sent.Your WhatsApp Business Solution Provider (BSP).Whether you’re using the regular app or the API.The total costs can depend on a number of factors: WhatsApp Business pricing can seem a little bit complex. With over 2 billion active users worldwide, businesses have no choice but to join the customers on the app they like to use most.īut before you get started, you’ll probably have the following question: How much does WhatsApp Business cost me? WhatsApp is the most popular new communication channel out there.

Whatsapp business api price